An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material,  you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via  your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

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Redgage is a site that allows you to upload your content like many other sites out there… But, there is a difference. Redgage pays you for your content. Even if you weren’t getting paid for your content the site gives “do follow” links back to your other sites to help in your search engine rankings.

You can upload photos, videos, articles and documents to Redgage. You can also start your own blog on the site. If you had numerous niche sites that all fit into a much broader niche, you could start a blog in that broad niche and send a PR 4 (and quickly rising) back link to each of those sites or individual articles or pages from those sites.

How does Redgage pay? The amount you earn from posting on Redgage is determined by the quality of the content and how many visitors your content receives. You can also receive bonuses for having your content featured on the front page. They also have a daily raffle that you can win $25 dollars from. Submit content, invite friends and do other activities to get more entries into the raffle.

When you reach $25 in your account, Redgage will send you a Visa debit card with your payment. After the initial payment, all other money is added directly to your card, so its quick and easy.

Redgage is also a social network. It is important to make and add friends to your Redgage list and visit their content so they will, in turn, visit yours. Try to find peope to add that are interested in the niche that you are adding content about. You can view their content to learn or formulate ideas for your own content. They will also view your uploads for the same reason. If they are targeted to your niche and you are adding good content, then you will also get clicks back to your main site.

It should go without saying that backlinks are an important part of search engine optimization and page rank building. The more sites that link into your site the more important that the search engines (especially Google) believes it is. You can build backlinks by commenting on blogs, but most of them are “no follow” links, which Google does not recognize as a true backlink. Links from your Redgage content are all “do follow” and it is a PR 4 site, making it a good quality backlink.

You can add tags to your Redgage content, but be careful. Using spammy tagging tactics will get your content removed. Be sure that your tags match the content that you post. Don’t add tags just because they rank high in search engines if they do not relate to your upload.

Redgage is an excellent way to add PR 4 “do follow” backlinks to your sites while also making a little cash from that content. The backlinks should add more targeted traffic to your main site, which will increase your revenues there, as well. So check out Redgage (no affiliate link, just the site) and grab your slice of the pie before someone nabs it first!

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One of the easiest ways to find out what your subscribers need is to simply ask them. You can do this in several different ways. Surveys (my favorite), blog comments and emails can all be used to elicit responses from your subscribers.

If you have a blog, you can simply ask them to leave a comment on their most pressing need in your niche. You can also add in one of the many survey plugins that are available for WordPress and get your answers there… See my Twitter survey in the column to the right.

You can also have your subscribers send you an email with their needs. If you are really wanting to get in touch with them on a personal level, this may be the most effective way to do it. Some will have a problem with sending you a personal email, but others will look on this as the ultimate in relationship building… You gave them your personal email address!

I personally like to do surveys. You can ask questions with limited answers or a completely open reply where they can spell out their needs in their own words. Many people will use sites like Survey Monkey or Vizu to handle this for them, but there is another simple way that I like even more… and its free.

If you have a gmail account (and you really should if you are a marketer), you can log into your Google account and go toGoogle docs and create a survey that you can email to people, embed on your website or blog, or send a link to your subscribers that takes them to the survey page.

The results are tabulated and given to you in a spreadsheet that you can check on at any time just by logging into your Google account. Here’s a video from Youtube that shows how simple it is.

Now that you know how simple creating a survey is, get out there and find out what your subscribers needs are!

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