Facebook vs Google
February 28th, 2010 | 
Author: There’s been a lot of buzz recently about the value in using Facebook ads instead of Google Adwords for your PPC ad needs. This is something that many people discovered over two years ago when Facebook first launched their ‘social ads’ in November of 2007 and progressed it on into the site ads that they have today.
The truth is that Facebook ads cost about half of what Adwords do. You can also get a more targeted ad from Facebook, by selecting age groups and locations to advertise to, in addition to any key words that you designate. So the question becomes: “How do I use Facebook ads to promote my site”?
The first thing is to identify who your target market is. If you are promoting a product that cures acne, you will not be wanting the middle-aged market but would set your sites on teenagers.
The next thing will be to ensure that you have good ad copy. You can get all of the demographics right for your audience, but if your ad copy sucks… No one will click on it!
If you want your ad to really pay off, be sure that when the ad is clicked that the product your pitching has a good sales page. There’s no sense in taking the time to write a good PPC ad and target it to the right audience if the sales page isn’t going to hook them when they get there. A good sales page will have be one that gives the prospect multiple reasons as to why they need that item and then follow it up with a price and copy that makes it seem to be a real value to the prospect.
If you are using the ads to drive traffic to your own site, the same rules apply as above. Good demographics, good ad copy and a top converting sales page or content. If its your own site or product, you have more flexibility than you do when promoting someone elses. If something isn’t working on your sales page, you can always rework your pitch, whereas with someone elses product, you have no control over their sales page.
One other point to consider is what you have to pay for your ad. The more highly targeted your ad, the more you will probably have to pay for clicks on it. Like Google Adwords, Facebook uses a bidding process to determine what you pay per click. The more popular the keyword and the most popular demographic groups are going to have more bidders for them and the cost will be higher.
Its best to start small and do a test ad to see how well it converts, before sinking a ton of money into an ad campaign. The same goes with Adwords or any other network that you may try. Test first and if it converts well enough to make you money, then expand the campaing and put more money to it.
The same ad copy that works on Adwords may not work on Facebook, so if you’re thinking of dropping all of your Adword campaigns and transferring them to Facebook, then do it carefully. If you’re making money with the Adwords campaign, transition it slowly to see if its going to make you more money. Chances are it should, but nothing is guaranteed. Always test first.
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Adwords is really good in driving traffic to your website. however, they are very strict right now and they would not easily approve websites that they thought have low quality content. I also use project wonderful and facebook advertising.
The “Google Slap” is another reason marketers are gravitating to Facebook for their contextual ads.
Interesting, your’s is the second site today that I’ve visited with this opportunity. I’ll keep an eye on it.
Only one problem there… I didn’t offer any opportunities in this post. I am aware of the Facebook Ads course that is out there, but this is in no way promoting it, as there is no affiliate link to be found here.
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Back linking may as a matter of fact become a precious asset and assist with off page online marketing. Have you ever seen high pr backlinks cause a reverse affect to rankings? And do you know if there is a way to discover when PPC is better than natural SEO? I myself own numerous small online businesses and even manage a link building company. Even so, I at times see it helpful to use pay per click to building links.
Aye, PPC does have its place, but if you are in a strong enough niche, then Google’s PPC may be a waste of time. If you are going to do PPC, you should find something that gives you the best targeted audience at the best price… i.e….. Facebook ads.
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Back linking may very well become a valuable benefit and facilitate in off page search engine optimisation. Have you ever witnessed text links result in a harmful affect to Yahoo rankings? And do you know if there is a technique to reveal when Adwords is better than search engine optimization? I personally am part of dozens webpages and even manage a backlink building company. Even so, I sometimes see it beneficial to use Google PPC to link building.
PPC is a necessary evil in marketing… I like getting all of my traffic from the search engines, but when I am promoting a new product that I have developed, PPC ads tend to drive more traffic than SEO to a small 4 or 5 page website… just not that much to index…I like the Facebook ads because I can target them more precisely than Google and usually get the same keywords for half the cost or less…
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