It is a well known and widely accepted fact, that E-books… FREE E-books… are one of the best weapons in a viral marketing campaigns’ tool chest. Here are a few good reasons why this is true today and will continue to be true for the foreseeable future.
E-books are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an E-book. If, on the other hand, writing isn’t your forte, you can use rebrandable or PLR E-books that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable E-books” or “PLR E-books”. You will get a lot of hits and have many to choose from. One way to distribute these E-books to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others… and you will make money.
E-books are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your E-book contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know.
E-books are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in E-books about lawns, trees landscaping, etc. Having affiliate links to some of these sites embedded into the book will enable you to profit from any purchases they make.
E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users willing pass on to others.
Free E-books give you an opportunity for back end sales. When your new subscriber confirms their subscription and are directed to your download page if you have them land on a One Time Offer page first, you can pick up a few sales right away from your new subscribers. A message at the top should tell them that their download link is at the bottom of the page. You can either have them download their freebie directly from that page or have the link move them to a regular download page where you have a banner for another product beneath the link, making the possibility of another sale.
Using a Tell-A-Friend Script on the download page, will get your prospects sharing your E-book right away. If you offer them another freebie just for telling their friends about your page, you can multiply the viral efforts of your E-book.
Viral E-books are a great resource to add people to your list. When you combine them with back end sales and a Tell-A-Friend script, you can start making money and expanding your viral efforts immediately. If you need an example of a viral E-book and how to make a campaign work, just look at the previous post and register. There’s no back end offer or Tell-A-Friend with this campaign, but the complete set-up for list builders, keeps the book moving.
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