Archive for the ‘Website Traffic’ Category

Are you new to internet marketing?  If so, you may be looking for a crash course.  Online, you will find a lot of information on using article directories, banner exchanges, and search engine optimization to market your business website.  Yes, these are all effective approaches, but consider the unconventional approaches that aren’t always discussed in great detail.  One example is Twitter.

Twitter is an online social networking community that is user based.  Members create a free account, develop a list of contacts, and then send and receive messages.  Responses are sent with the use of @replies.  These messages are 140 characters or less in length.  They are sent through various avenues, including some mobile web applications, RSS, Facebook, and the Twitter website.

At first glance, Twitter looks like nothing more than a common social networking website.  Yes, it is, but there is more to this popular service.  Remember, it can be an effective internet marketing tool.  You can advertise your website, blog, products, or services in messages known as Tweets.  You can create interest and clicks with catchy Tweets and links.

Do you need more reasons to implement Twitter as an internet marketing tool?  If so, continue reading on.

1 – It is Easy to Join

Joining online programs and communities should be easy, but it isn’t always.  You will not have this problem on Twitter.  You register for a free account from Twitter.com.  Next, you provide your email address and create a username and password.  It is really as simple as that.  In fact, you do not have to wait for a confirmation email to get started!

2 – It is Popular

With some internet marketing methods, you are lucky if you reach a thousand internet users.  You will not have this problem on Twitter.  Why?  Because there are over 2 million members!  Yes, you will not communicate with all of these members, but this is a huge audience for you to gain.

In addition to finding contacts, members will find you.  If you set your messages to public, as opposed to private, they will not only be sent to your followers, but appear on Search.Twitter.com.  This means that other members can read your posts and opt to follow you.

3 – It is Easy to Find Your Target Market

Marketing online is a great way to increase your earnings potential.  You will find the best success with finding your target market on Twitter.  These are individuals who will buy your products, buy your services, or visit your website or blog.

An easy way to get started is to post link exchanges online.  Visit message boards and ask for Twitter contact information.  Also, visit Search.Twitter.com.  Here, search for Tweets that are related to your blog, website or the products or services you sell.  Send a reply.  If possible, incorporate a link.

4 – It is Easy to Market Yourself

As previously stated, incorporate a link into your Tweets.  Do this when applicable.  Instead of sending advertisements, take the clever approach.  Answer the Tweet question by staying you are updating your website or processing sales and provide a link to your website.

5 – Twitter is Free to Join

Since Twitter is free to join and use, you have nothing to lose.  There are no investments required and no risks are assumed.

As you can see, there are five great reasons why you should use Twitter as an internet marketing tool.  In fact, the better question would be why not?

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If you really want to increase traffic on your website, you may want to step back and take a look at the site from a visitor’s point of view.  An attractive website increases its traffic naturally because those who visit it will likely come back and tell their friends about it as well.  The presentation of your website says a lot about your business.  If you want to have a highly successful web business then it is necessary to have a nice website.

With more than half of the world logging web time each week, it is important for today’s businesses to maintain interesting and effective websites that pertain to their businesses.  If you are interested in learning why a good looking website is important when trying to increase traffic, take a look at these three reasons.

Professionalism

The first view of your website by a visitor says a lot about your business as a whole.  If your website looks cheap and self-made, then it is likely the visitor will not think your business operates in a professional manner.  When it comes to dealing with customers on the web, you certainly want to look professional on all levels.  If you are an online retailer, you want customers to feel comfortable ordering from you.  If they do not think your website looks professional, they may not feel comfortable doing so.

It is not necessary to have your website professionally created in order to appear professional.  All you need to do is play around with different approaches to see which templates work best for your business.  The more you read and learn about website creation, the better your site will look.

Educating yourself on the issue of website development is important when you are trying to do it on your own.  If you find yourself overwhelmed, then you can always turn to a professional for the creation of your site.  Therefore, to maintain a high level of professionalism, you need to have a good looking website.  In turn, by creating the professional atmosphere, the consumers will likely return and bring their friends as well.

Entertaining

Not only should your website look professional, but it should also have an entertaining value.  Entertainment is something that will draw visitors into your site in a deeper way.  If they see an interesting link, they will likely examine your site in more detail.  By offering things like contests and free giveaways, you can easily draw in more traffic.

If your site is boring however, it is unlikely you will be able to keep anyone there for more than two seconds.  Offering games to play on your site that may pertain to your business, can keep the traffic flowing.  You can even offer links to other exciting and informative websites, in order to act as an “in-between” for the fun.

Anyone would rather visit a fun and entertaining site than a boring and plain website.  If you offer enough excitement it is likely the regular visitors will advertise your site to everyone they know!

Easy On the Eyes

A good looking website will also increase traffic if it is easy on the eyes.  In addition to being professional and fun, your website should be easy on the eyes.  This essentially means that it should be attractive as well as easy to function within.  Choose colors and an arrangement that will appeal to a wide variety of people.

Using really bold colors will possibly hurt the eyes of viewers if they look at them for extended periods of time.  You can always add splashes of colors in graphics and borders, but it is best to keep text in dark colors.  Create an interesting layout, but not one that is so unique that it is difficult to use.  If your website is easy to look at and visitors can navigate easily around it, they will want to come back.

If you focus on these three reasons to create a good looking website, your traffic will surely increase.  Having a website that looks professional, entertaining, and is easy on the eyes is the key to inviting and maintaining web traffic for your website.  So, if you are creating your site now, or if you want to overhaul your existing site, keep these three tips in mind to get the most traffic to your site as possible.

If you want to rely on others to help market your website and increase sales, an affiliate program is a way to go.  An affiliate program is the perfect partnership, as everyone involved makes money.  Depending on your business or what you sell, you provide affiliates with coded links or banners or sales page templates.  Their website visitors click on the links.  If a sale is made, you make money, but so does your affiliate.  Once again, this is literally the perfect partnership.

Although it is relatively easy to find affiliates for your program, as most consider affiliate programs an easy way to make money, there is some work required on your part.  There are thousands of affiliate programs online.  You need to sell yourself; convince your readers that your program is the best there is.  How can do you do this?  What steps can you take?

Making your affiliate program website easy to find.  Whether you are handling your own affiliate program or letting a third-party hosting company do it, make sure all interested applicants can find your website.  Use the internet to market.  Post links on work-at-home forums, home based job listing websites, online classified ads, and so forth.  The first step in getting affiliates for your program is to get them to your website.  Next, comes to selling part.  How do you get your readers to join your affiliate program?

By going into detail.  Never assume that all want-to-be home-based workers know what affiliate programs are.  Right away, people will see that you only earn a percentage from each sale.  Those unfamiliar with affiliate programs will automatically assume the opportunity is a scam, but it isn’t.  Provide as much detail as possible.  Explain how the process works, how money is made, the steps affiliates need to take to make money, and go into great detail describing the product, service, or company affiliates will be promoting.

By having support available and making it known.  State you or another company representative will be available to take complaints, questions, and suggestions via phone or email.  Assure your applicants that they will not be left alone to make money.  You will help get them stated by provided detailed step-by-step guides and additional support.  After all, you benefit from their success as a paid affiliate too.

By having testimonials.  This includes for both the affiliate program and the company as a whole.  Get testimonials from current affiliates stating it easy to and fun to make money.  Next, people want to know they are promoting a good product, service, or company.  Have testimonials from customers.  For example, if you sell handmade baby clothes ask a parent to review their recent purchase.  Most will do so anyways, but consider giving all reviewers a moneysaving coupon for their next purchase.  Not only do you get a solid review, but a repeat customer!

By having a good commission rate.  There are thousands of affiliate programs online.  Many choose an affiliate program based on the product, service, or company.  They want to stand behind something they can believe in.  On the other hand, most are focused just on money.  They want to earn the most.  A high commission rate is likely to attract customers, but always consider your bottom line.  Everyone needs to get paid, all expenses must be account for and you still need to turn a profit.

By making it easy to get payment.  Affiliate programs have varying payouts.  Some make their affiliates wait until they reach $100 and others get paid at only $10.  Whichever you choose, make sure your affiliates don’t have to wait long.  It may take new affiliates 6 months or more to earn $100.  Yes, it will get easier and quicker overtime, but they may not stick around long enough to see.

In short, you need to sell yourself.  You are already selling products or services online, but you need to sell yourself again.  You need to convince all visitors to your affiliate program website that your program is the best way to make money online and from home.  Use the above mentioned tips to do so.

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Many small businesses don’t get the success they want from advertising due to the availability of very little resources. These results are due to a lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in a famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.

Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select sites where they must invest a lot of money, but do not reach their targeted market. Like if a company specializes in designing diet plans and wants to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise on a marketing website instead of running the advertisement on a health site, obviously not many of the dieters will notice the advertisement and the ad doesn’t get the desired attention.

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed by the right customers and persuade them to buy the product or sign up for the service you are providing. Marketing research can be carried out on your niche and your target audience can be narrowed down. Once getting the list of websites meant for the customers you are targeting, find out how many visitors they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

It is estimated that everyday people are subjected to around three thousand commercial advertisements. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement.  For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Then you must try our mattresses ”, are more specific and will catch the fancy of the people who are suffering from back pain for a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to a competitors’ product.

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realized and a clear picture of it should be presented to the customer so he will be able to relate his situation to the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some advertisements miss.

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the ad and the customer has read the it, all efforts and the money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. A call of action is the final job of the advertisement. It should be a call for information (by subscribing to your mailing list), or visiting your website to learn more or even visiting the online store directly to make their purchase. Your message should sound confident and be clear as to what steps the reader should take next.

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Getting customers to your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid you for them. Customer service should also be fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as your products, free promotions and affiliate items.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informative articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed to opt-in to your list. When they have read the samples of your content on your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a better look of what you have to offer.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic.  With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There has been a rise for well written, informative and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking on the internet. If your site has them, more people will be coming to your site for information and research.

Well written articles will also boost your sites reputation. If they are filled with useful information you will be regarded as well informed and an expert on the subjects in your niche.  Your articles must be well researched so that the people will trust you. When you have gained their trust, they will come to you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your niche. In example, if you have a site for a medicine tackling a certain disease, your articles must be about that disease. Or if you sell materials for home improvements, provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will return to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive the information you have. If you provide them with the answers they need, they will be happy to receive your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and want more, they may click on the link and go to your site. With the quality, informative articles you have on your site, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself over time.

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Redgage is a site that allows you to upload your content like many other sites out there… But, there is a difference. Redgage pays you for your content. Even if you weren’t getting paid for your content the site gives “do follow” links back to your other sites to help in your search engine rankings.

You can upload photos, videos, articles and documents to Redgage. You can also start your own blog on the site. If you had numerous niche sites that all fit into a much broader niche, you could start a blog in that broad niche and send a PR 4 (and quickly rising) back link to each of those sites or individual articles or pages from those sites.

How does Redgage pay? The amount you earn from posting on Redgage is determined by the quality of the content and how many visitors your content receives. You can also receive bonuses for having your content featured on the front page. They also have a daily raffle that you can win $25 dollars from. Submit content, invite friends and do other activities to get more entries into the raffle.

When you reach $25 in your account, Redgage will send you a Visa debit card with your payment. After the initial payment, all other money is added directly to your card, so its quick and easy.

Redgage is also a social network. It is important to make and add friends to your Redgage list and visit their content so they will, in turn, visit yours. Try to find peope to add that are interested in the niche that you are adding content about. You can view their content to learn or formulate ideas for your own content. They will also view your uploads for the same reason. If they are targeted to your niche and you are adding good content, then you will also get clicks back to your main site.

It should go without saying that backlinks are an important part of search engine optimization and page rank building. The more sites that link into your site the more important that the search engines (especially Google) believes it is. You can build backlinks by commenting on blogs, but most of them are “no follow” links, which Google does not recognize as a true backlink. Links from your Redgage content are all “do follow” and it is a PR 4 site, making it a good quality backlink.

You can add tags to your Redgage content, but be careful. Using spammy tagging tactics will get your content removed. Be sure that your tags match the content that you post. Don’t add tags just because they rank high in search engines if they do not relate to your upload.

Redgage is an excellent way to add PR 4 “do follow” backlinks to your sites while also making a little cash from that content. The backlinks should add more targeted traffic to your main site, which will increase your revenues there, as well. So check out Redgage (no affiliate link, just the site) and grab your slice of the pie before someone nabs it first!

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Okay… Today I was checking out this new traffic site where your sites are viewed and commented on by other people. They call it social browsing… Pretty cool site for testing ads, but I’ll get back to that in a bit. Anyhow, you can look at all of the comments people left about your page and get feedback as to how effective your message is.

I had submitted a squeeze page for a free copy of my Viral Traffic Automator submitter software. One of the comments left was: “Why do they always want your email address?”… WTH? Okay, if you have to ask why someone would want your email addy in exchange for a free product you are either a newbie or you have been living under a rock somewhere, because if you are not building a list yourself: You are going to fail in this business!

You may be able to make a little money, but sooner or later all of that surfing, ad posting, solo mailing, etc gets old. Using free traffic sites are okay, but use them to build a list. Then use that list to sell your products or send your offers to. Most people on those sites will never take the time to read your long sales letter or watch your video. So, give them something of value in exchange for them subscribing to your list, instead.

With a good list, you never need to surf for credits or post ads or send solos. If you have a product to sell, you just log into your autoresponder account and send the offer to your list! They are there because you have given them something of value in the past and if you are offering something in the same niche, they should be interested… Right?

A list gives you the ultimate targeted traffic. You have people who want to hear from you. They trust your opinions (at least they should). They decided beforehand to let you send them offers in your niche when they subscribed.

My most important thing that I try to do on a daily basis is build my marketing list. Its more important than creating a new product or website. Its more important than the latest JV offer. Why? Because with that list, I have a targeted audience to sell my product or pitch some other’s that I am working as an affiliate for!

Frank Kern said in one of his videos that your list is the most important source of traffic that you can have. Better than SEO, PPC, exchanges, whatever. SEO is fickle because the search engines are always changing the rules. PPC can be cost prohibitive in a competitive niche. Exchanges do not provide targeted traffic. Your list is highly targeted and full of eager participants in your niche!

About exchanges… I’m not saying to not use them. I still run ads on click exchanges, safelists and text ad exchanges. They are highly untargeted and most of the people there are just viewing your site so that others will view theirs. So why would I use them? Because my list is my number one priority and I have added over 500 targeted subscribers to my lists in a 30 day period just using free exchanges. Wouldn’t you like an extra 6000 subscribers per year?

If your ads are short and to the point with a good call to action, you can attract subscribers… Even using the traffic exchanges. That is why I checked out Sweeva today.

Like I said earlier, Sweeva is a bit different than your standard click exchange. People actually stay on the site and look at your ad and give you feedback on it. If your ad is positively received with this highly untargeted audience, just think how well it will do with targeted traffic. I would recommend you checking it out, just to use as a site to test your ads on… If you’re testing squeeze pages, you will probably add some subscribers as well.

There are many more aspects to it that keep people glued to your page, but its too much to go into right here. You can sign up for free and then they have a nice info page that comes up and explains how it works when you log in for the first time so be sure to read it closely. There  is also at least one video in the members area to explain the bidding process used to get your site viewed. It should be a worthwile tool in your bag of tricks.

So get out there and build your list… Whatever advertising methods you choose to use… Always be building your list.

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Viral marketing has matured a bit over the years. There seems to have been a shift to the web of not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. This is buzz marketing.

Even before a movie is released there are trailers, reviews and downloads all over the web, which is seen as the pre-launch buzz-generation activity even before the theater trailers and movie and print ads are launched. Pepsi, Budweiser and numerous other name brands have Facebook fan pages. Red Bull and others have videos on YouTube and a multitude of other video sharing sites. Believe me… Big business “gets it”.

Why? Because buzz marketing works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out the objectives and develop the viral theme for the buzz. These objectives are developed using three core components that are vital to any viral campaign and businesses of any size can use them. They are:

1.    The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, audio or any combination of them). The trick is to put together material that people will be eager to share with their family and friends. And guess what? People are much more eager to share “advertainment” than an advertisement.

2.    Seeding: Distributing and placing the buzz agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites like Youtube, Twitter and Facebook in order to create brand awareness and spread the buzz before the viewers get to the campaign destination site.

3.    Tracking: Measuring the spread of the buzz marketing campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working so you can put more resources towards what is doing you the most good. The only way to get that information is to track the results of your seeding.

Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz marketing technique is here to stay and, if used strategically, it can make a huge difference in your viral campaigns and to the success of your e-business.

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