Social Marketing

Using social network and bookmarking sites to drive traffic to your websites

5 Ways to Market Your Product on Twitter

Published August 12, 2010 | By ">

Do you sell products online? Whether you run an online retail store or if you sell on eBay, internet marketing should be a component of your business plan. When you market your products, you increase your earnings potential.

In terms of internet marketing, there are many successful approaches. These approaches include article directories, purchasing advertisements, banner exchanges, and search engine optimization. Yes, you should implement each of these steps, but also examine unconventional approaches, such as Twitter.

Twitter is a social networking website. When you register for a free account, you can search for other users. You can then become a follower. This means that you will receive their messages, also known as updates or Tweets. Many will do the same for you. Search for contacts on the Twitter website based on name, location, or email address. Also, exchange contact information on online communities, like internet forums.

As previously stated, Twitter is a social networking website. All types of posts are allowed, but many expect social messages online, not advertisements. This does not mean that you cannot use Twitter as an internet marketing tool. It means that you must take the clever approach. As for how you can do so:

Ask for feedback. With an advertisement, your Tweet may say “Buy eco-friendly products at affordable prices.” Yes, this may work, but you will find some individuals who think “great, another advertisement.” So, instead ask for feedback. Provide a link and ask your followers to review the product in question. Do they think it can help the environment, is the price affordable?

Offer promotional codes. Even if you use affiliate links to generate income, you should be provided with moneysaving promotional codes. Offer these to your members. For example, your Tweet could include the message “Eco-friendly products available for sale with a moneysaving discount for all my Twitter friends.” Yes, this is still an advertisement, but you are offering an incentive.

Host contests and Tweet about them. A great way to generate traffic to a website, including a website where products are sold, is to offer something free. Whether it be a free sample or a contest, people love free stuff. Instead of advertising a product you have for sale, highlight a contest on your website. This will get people to your online store. To increase sales, have your contest landing page filled with products.

Incorporate personal messages into your advertisements. As previously stated, the use of promotional codes is a great way to not only increase your sales and website traffic, but to generate interest. Instead of just staying “Save $25 with a promotional code provided by me,” incorporate a personal message. Mention you are extending the offer to your Twitter friends because you want to help them save money. This extra personal message goes a long way.

Use @replies. Mentioning the products you sell is okay to do on Twitter, but be limited in your messages. Do not send 10 messages a day highlighting the products you sell. Instead, try one a day. Also, rely on the use of @replies. You can reply to those who send you updates or use Search.Twitter.com. Only reply with a clever advertisements when the situation calls for it.

The key to using Twitter as an internet marketing tool is to do so cleverly. Internet users tend to sway away from advertisements, so make yours advertisements in disguise.

Post Content to RedGage for PR4 Backlinks and More

Published June 6, 2010 | By ">

Redgage is a site that allows you to upload your content like many other sites out there… But, there is a difference. Redgage pays you for your content. Even if you weren’t getting paid for your content the site gives “do follow” links back to your other sites to help in your search engine rankings.

You can upload photos, videos, articles and documents to Redgage. You can also start your own blog on the site. If you had numerous niche sites that all fit into a much broader niche, you could start a blog in that broad niche and send a PR 4 (and quickly rising) back link to each of those sites or individual articles or pages from those sites.

How does Redgage pay? The amount you earn from posting on Redgage is determined by the quality of the content and how many visitors your content receives. You can also receive bonuses for having your content featured on the front page. They also have a daily raffle that you can win $25 dollars from. Submit content, invite friends and do other activities to get more entries into the raffle.

When you reach $25 in your account, Redgage will send you a Visa debit card with your payment. After the initial payment, all other money is added directly to your card, so its quick and easy.

Redgage is also a social network. It is important to make and add friends to your Redgage list and visit their content so they will, in turn, visit yours. Try to find peope to add that are interested in the niche that you are adding content about. You can view their content to learn or formulate ideas for your own content. They will also view your uploads for the same reason. If they are targeted to your niche and you are adding good content, then you will also get clicks back to your main site.

It should go without saying that backlinks are an important part of search engine optimization and page rank building. The more sites that link into your site the more important that the search engines (especially Google) believes it is. You can build backlinks by commenting on blogs, but most of them are “no follow” links, which Google does not recognize as a true backlink. Links from your Redgage content are all “do follow” and it is a PR 4 site, making it a good quality backlink.

You can add tags to your Redgage content, but be careful. Using spammy tagging tactics will get your content removed. Be sure that your tags match the content that you post. Don’t add tags just because they rank high in search engines if they do not relate to your upload.

Redgage is an excellent way to add PR 4 “do follow” backlinks to your sites while also making a little cash from that content. The backlinks should add more targeted traffic to your main site, which will increase your revenues there, as well. So check out Redgage (no affiliate link, just the site) and grab your slice of the pie before someone nabs it first!

Getting a Buzz On

Published March 29, 2010 | By ">

Viral marketing has matured a bit over the years. There seems to have been a shift to the web of not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. This is buzz marketing.

Even before a movie is released there are trailers, reviews and downloads all over the web, which is seen as the pre-launch buzz-generation activity even before the theater trailers and movie and print ads are launched. Pepsi, Budweiser and numerous other name brands have Facebook fan pages. Red Bull and others have videos on YouTube and a multitude of other video sharing sites. Believe me… Big business “gets it”.

Why? Because buzz marketing works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out the objectives and develop the viral theme for the buzz. These objectives are developed using three core components that are vital to any viral campaign and businesses of any size can use them. They are:

1. The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, audio or any combination of them). The trick is to put together material that people will be eager to share with their family and friends. And guess what? People are much more eager to share “advertainment” than an advertisement.

2. Seeding: Distributing and placing the buzz agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites like Youtube, Twitter and Facebook in order to create brand awareness and spread the buzz before the viewers get to the campaign destination site.

3. Tracking: Measuring the spread of the buzz marketing campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working so you can put more resources towards what is doing you the most good. The only way to get that information is to track the results of your seeding.

Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz marketing technique is here to stay and, if used strategically, it can make a huge difference in your viral campaigns and to the success of your e-business.

Tweet Traffic Rush is a Winner

Published March 25, 2010 | By ">

I don’t do an out and out promo post for a site very often, but this new site is just to good not to recommend it to you. It just launched a few hours ago and I’m already getting traffic from it! How you ask?

You might have noticed that Twitter is one of the biggest sites on the internet now. With thousands of new people joining Twitter each day, it is emerging as one of the largest and fastest growing social networking sites at this time.

As there are millions of people joining up to and logging into Twitter everyday, Twitter turns out a bigger and better opportunity to get you loads of targeted traffic to your website.

Though you can access millions of people on Twitter, you will need to work aptly in reaching out to them correctly. Here is where Tweet Traffic Rush can help you out.

Tweet Traffic Rush is the easiest, fastest and most efficient way to get a flood of laser targeted visitors to your site through Twitter and this is… Absolutely FREE! It took me about 5 minutes to get my account set up. It just launched today and looking at my stats, I’ve already gotten traffic from it!

With Tweet Traffic Rush, you will be able to use Twitter to spread your marketing messages virally and work in creating an Avalanche of FREE Targeted Traffic to Your Website in a very short time.

And how it works?

All you do is sign up for a free account. Then you will need to add your twitter username in an appropriate category so as to get a tiny piece of widget code. And once you add this widget code to your websites, blogs or social networking sites, you’ll start getting more targeted visitors to your site.

If you are tired of and feel difficulty in spreading your marketing messages across the net, TweetTrafficRush.com can get you thousands of visitors to your site on autopilot.

I don’t recommend programs very often from my blog like this, but Tweet Traffic Rush is going to be huge! Not only will it get your Tweets seen by more people, it can also help you add a ton of new followers. Check it out for me and let me know what you think.

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This blog is a personal blog written and edited by me. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.

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5 Ways to Market Your Product on Twitter

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