Archive for the ‘List Building’ Category

Alot of hype and advertising is floating around concerning giving bonuses as a way of enticing people to buy through your link. Some of the biggest is for the My Best Bonus Offer membership site. There are many reasons why this site is not your best solution for offering those bonuses. And there are even reasons why you may not even need a bonuses to outperform someone who is offering them.

While it is true that many of the gurus do use this tactic and it can be a deciding factor in whether a customer buys or not; there are still other ways to increase your conversion rates. The best way to increase your conversions is to build a good strong relationship with your marketing list. If you consistently give your list valuable free content, they are going to respect your opinions on other products related to your niche. If you have their respect, many will buy from you on your word alone.

I get tons of great, entertaining, free stuff from Frank Kern and have learned a lot from him over the years by just being a member of his list. I get loads of e-mail from marketers every day, most of which I do not read… I always look at an e-mail from Frank. He has my utmost respect.

An e-mail I received from him a couple of years ago regarding a huge launch didn’t do anything to hurt that respect. Basically, what he told his 100K+ member list was… I know you’ve seen a lot of hype for this new product and people are offering huge bonuses for you to buy it. Don’t buy it from me! (He included his affiliate link in that statement) This other marketer (I don’t recall who it was) has the best bonuses out there for this product.

OK… You are probaly thinking: “This guy is giving away huge commissions!” Well, yes and no. I can guarantee that several of his list members bought from his link. Of the ones who bought from the other guy; Frank earned himself a ton of credibility for being upright and honest about his bonuses. Plus, he probably hooked a few people who weren’t going to buy it, as well!

About My Best Bonus Offer… I don’t have an affiliate link for the site. Personally its not something that interests me and this is why:

• If you have a ton of people giving away the same bonuses, it diminishes the power of that bonus
• Your bonus should further enhance your credibility in your niche so it should be a product with your name on it
• You can find the same items from any number of membership sites and put together your own bonus package
• Credibility with your list will take you a lot further with them than any bonus you can give them

So, there you have it. Build good credibility with your list. Be honest in everything you do. If you are going to offer a bonus, make it something that will increase your status as an expert in your niche. Don’t be offering the same boring, mundane bonuses as everyone else. Be yourself… It will take you farther than you could have ever dreamed.